We are Foodservice Online

Specialists in foodservice wholesale.

After almost a decade working exclusively within foodservice wholesale, our extensive knowledge of the sector provides peace-of-mind for our clients.

A niche agency

Wholesale Experience

Formed in 2018, our job and the purpose of everything we do is to help foodservice wholesalers develop their digital strategy and remove the burden of implementation.

Solution design

Opportunity-based solutions.

Our solutions focus on using technology to create a competitive advantage. We will work with you to identify opportunities, determine your requirements, and develop a sustainable ecommerce strategy that drives innovation, efficiency, and growth.

How we work

A refreshing approach.

We strive to work smarter and more collaboratively than anyone in the industry. We’re not here to black box anything – our dynamic approach means we can work within your organisation, alongside existing partners, or as a full-service solutions provider.

Lead consultant

Richard Fletcher

Richard has more than a decade of experience in the retail and wholesale food and beverage sector, including 7 years driving digital transformation in foodservice wholesale. He is a digital strategy expert and trusted advisor, guiding executives at leading foodservice distributors in creating growth from ecommerce.

Prior to starting Foodservice Online, Richard served in senior management at Aldi Stores and as Group Managing Director at Caterite Food and Wineservice, where in 2017, he was named Cumbrian Business Person of the Year.

“We have worked with Richard since 2012. He has vast foodservice experience and is an innovative ecommerce strategist.”

Heddwyn Coombs
Director, iWeb

Our process

1. Discovery

Discovery helps gather valuable insights about your company, systems, and vision. It’s these insights that influence a more intelligent solution and faster ROI.

2. Strategy

Strategy is just a fancy word for long-term plan. We’re here to help you establish your goals, allocate resources, coordinate initiatives, and lay the foundations for success. 

3. Creativity

The true sign of intelligence is not knowledge, but innovation. Leading companies are known for their ability to use technology to create value for their customers, set their brands apart, and create a competitive advantage.

4. Development

Turning disparate systems and 3rd party services into cohesive, high-performing ecommerce solutions is critical for your future. Inspired by what’s possible, we connect selective technology with monolithic ERP to enhance customer experience and accelerate growth.

5. Execution

Execution is our most important service. It’s the ability to mesh strategy with reality, align people with goals, and achieve the promised results.

Our mission

To become a dynamic extension of your existing workforce.

We’re on a mission to help foodservice wholesalers maximise the potential of ecommerce. As an extension of your workforce, we aim to strengthen your team by providing new expertise and strategic thinking. Our focus is the long-term success of your business. 

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Understanding your challenges
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Dedicated to your goals
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Partners for the long term
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Here when you need us the most

Future-Proofing Foodservice Wholesale

How Adobe’s Magento Commerce is supporting the evolution of foodservice wholesale.


Future-Proofing Foodservice Wholesale

How Adobe’s Magento Commerce is supporting the evolution of foodservice wholesale.