B2B ecommerce

Provide a superior B2B ecommerce experience.

It’s a new era for wholesale distribution. Win business and build loyalty by providing customers with unique online experiences.

B2B ecommerce

B2B ecommerce experts

Benefit from working with a foodservice specialist.

Take control of your ecommerce transformation by choosing a partner who can help design, build, launch, and operate a class-leading solution.

Back-office integration

Modern ecommerce solutions that work with your existing systems.

Whatever existing business tools you use today, we can develop scalable integrations that synchronise your data, enable new applications, and drive innovation.

Design and UX

Beautiful design.
Thoughtful user experience.

User experience design has the potential to make or break your ecommerce strategy. Providing your customers with easy-to-use and convenient online services means more sales and a faster ROI.


Best-in-class B2B tools and functionality.

B2B relationships are complex and therefore it’s essential that B2B ecommerce solutions have critical features available right from the start.

Advanced B2B pricing

Manage customer-specific pricing, volume-based pricing, group contracts, percentage discounts, promotions, and price change notifications.

Custom catalogues

Support restricted catalogues, segment-specific taxonomy, customer-specific products, and mutlicatalogue requirements.

B2B payment methods

Accommodate pay-on-acceptance, pay-on-delivery, pay-on-due date, and credit accounts. Accept card payments, e-wallets, direct debits, and bank transfers.

Parent-child accounts

Allow complex customers to structure and self-manage their company accounts by setting up multiple tiers of buyers with specific roles and permissions.

Quick ordering

Offer fast and convenient purchasing options where B2B Buyers can quickly place orders online by entering SKUs, uploading CSV files, or choosing items from pre-set requisition lists.

Delivery schedules & 3PL

Manage delivery schedules based on customer, delivery location, and order value. Utilise 3rd-party logistics to fulfil small orders and offer national delivery. 

Dynamic order cut-off

Create dynamic order cut-off times depending on day, customer, delivery location, order value, products, product category, and supplier. 

Customer segmention

Increase sales with B2C-tested merchandising, content management, and promotional capabilities that differentiate your brand and make products stand out.

Multi-site capability

Everything you need to manage B2B ecommerce sites for multiple brands, channel partners, or key accounts, all from one platform.

Foodservice innovators in your corner.

We’re on a mission to help foodservice wholesalers maximise the potential of ecommerce. As an extension of your workforce, we aim to strengthen your team by providing new expertise and delivering exciting ecommerce solutions.

Marketing automation

Provide customers with new services that keep them engaged.

B2B buyers have come to expect consumer-like ecommerce experiences. Differentiate your brand with engaging functionality that exceeds your buyers’ expectations.

Personalise online sales and marketing experiences

Use real-time insights into your customers’ behaviour to drive segmentation, personalisation, remarketing, and online merchandising.

Drive forward with email marketing

Get the right message to the right person with easy and intelligent tools that trigger email campaigns based on a customer’s online and offline behaviour.

Accelerate growth with user-generated content

Display reviews, ratings, Q&A, photos, and videos at key conversion points, and showcase your customer content throughout the buyer journey in customisable on-site displays.

Product information

A powerful product experience sets your business apart.

B2B buyers need access to product information to make fast and accurate purchasing decisions. Set the benchmark for product data quality and become the foodservice supplier of choice in an increasingly challenging and legislative world.

Enterprise reliability

Operate with confidence.


Future-Proofing Foodservice Wholesale

How Adobe’s Magento Commerce is supporting the evolution of foodservice wholesale.